With one click, you can print hundreds or thousands of letters like this one, each addressed to a real person in your niche. Every letter gives them an easy way to visit your website, call you, or pass your name to a friend. Here is a finished one. (The names and addresses are made up.)
Because a short letter gets read. Three or four plain sentences say who you are, why you are writing, and how to reach you. We have mailed over a million letters, and we tried the long ones (3 and 4 pages, with headlines and a list of reasons to act now) before we settled on a short one.
In our own mailings, one simple page earned a better return for the money than the longer letters, and it costs much less to print and mail. Your results will be different, because every list, market and mailing is different. That is why Brew Letters starts you at a short letter and lets you change every word.
It is the cheapest and easiest thing to read. One sheet, one envelope, one stamp. Nothing to flip, nothing to skim past. The back of the sheet is optional, and is best used for your reviews, not for more words.
Many of the people we write to are going through something hard, like a loss in the family, a late payment or a house that has become a burden. A hard sell does not help them. They also do not always call the first number they see: many look you up first. So the letter is a kind hello that makes you easy to find, and it says, call me when you are ready.
The W.H.O. formula, one sentence each: Who it is for and who you are, a Hook that is specific to them (their house, their city), and one clear, low-pressure Offer. Your phone, email, website and QR code go underneath.
Want the longer answers? Read why our letters are short.