How Brew Letters works

Brew Letters turns a list of probate leads into letters you can print and mail. It cleans the list first, so you do not waste stamps on the wrong people, and it remembers when the next letter is due.

Two ways to use it

	We run it for you	You run it yourself
How	Sign in at brewletters.app, upload your list, download your letters. Nothing to install.	Download the whole system and build and run it with your own AI, on your own computer.
Cost	About a penny a letter. First 250 letters free. Or $9 a month for up to 1,000 letters.	The AI Brew Letters kit: $399, one time.
Who runs the computer	We do, on a rented online computer called a server.	You do. Your lists stay on your computer.
Help	Email support.	Optional add-on: 3 coaching calls for ideas, $250. Each call is 45 minutes.

The kit is coming soon. A server is just a computer that stays on and online so people can reach it any hour. You only need one if you want other people to use your copy.

The five steps

Upload your list. A spreadsheet file (CSV) of probate leads. We find the columns for you.
We clean it. You see what stayed and what was left out, and why.
Preview for free. Read your letters before you pay anything.
Download your letters. One PDF, sorted by zip code. You print it and mail it yourself.
Follow up. The next round comes due after a set number of days. Letters that come back marked vacant move to a Vacant list.

What gets left out of your mailing

Duplicates: the same house listed twice.
Apartments and units: addresses with Apt, Unit, Suite, # or a unit number on the end.
Assisted living homes: addresses that match a list of known facilities.
Your Do Not Mail list: anyone who asked not to be contacted, if you upload your list.
Homes already listed or sold (optional): if you have MLS access, upload your own export and we flag leads that are listed or sold. You see the list first and you decide. We never ask for your MLS login.
Rows that need a fix, like a missing zip code, wait for you.

Everything left out is listed in a results file, so you can always see what happened to each lead.

Who gets which letter

Type	What it means	Letters
Same Address	The person handling the estate lives at the house.	One
Local Area	They live nearby.	One to them, one to the house
Out of Area	They live far away.	One to them, one to the house
Vacant	A letter came back marked vacant.	Their own follow-up letters

Rounds and timing

You send letters in rounds. Each type starts with 2 rounds, and you can change that, up to 6. The days between rounds start at 90 for Same Address, 30 for Local Area, 21 for Out of Area and 10 for Vacant. "Letters due now" gives each lead its next round when it is due and skips the rest.

Your letters

Each letter is three sentences at most: who it is for, a hook, and one clear offer.
Your phone, email and offer page go underneath, with an optional QR code in the footer.
You can edit the wording for every type and round. A placeholder like {{PRFirstName}} fills in each person's name, and {{PRFirstName|friend}} uses "friend" when a name is missing.
Agents and investors get their own starter wording. Investor letters say plainly that the sender is an investor, not an agent.

Returned mail

When an envelope comes back, type its address and the code on it. If the code is VAC (vacant), that lead moves to your Vacant list and onto a Call List with names and phone numbers, ready to import into your CRM. Other codes are left alone.

What it costs

About a penny a letter. New accounts get 250 free letters. Previews are always free. See pricing.

Good to know. You print and mail the letters yourself. Brew Letters does not give legal advice. Agents: have your broker approve your marketing. Investors: check the disclosure rules that apply to you. You are responsible for your lists and for honoring anyone who asks not to be contacted. Results depend on your list, your market, your letters and your follow-up, and nothing is guaranteed. Uploaded lists are deleted after 30 days.

Words you will see

Word	Meaning
Lead	One probate record: a house and the people connected to it.
Decedent	The person who passed away.
Personal representative	The person handling the estate, such as the executor.
Round	One send of letters. Round 1 is the first letter, Round 2 is the follow-up.
VAC	The code on returned mail meaning the house looks vacant.

Start free: 250 letters on us